Horsepower Direct® is committed to protecting and respecting your privacy. We will never sell, share or rent your personal information to third parties except in the cases noted below. Please take a moment to review our policies. By visiting Horsepower Direct®, you are accepting the practices described below.
We gather and store information you enter on our web site or give us in any other way. You can choose not to provide certain information, but you may not be able to take advantage of key features of online shopping.
We collect information to enable customers and visitors to quickly navigate our website for products of interest, accurately place orders, and improve your experience at Horsepower Direct®. Our goal is to provide you with the highest level of service possible. From your first visit to the delivery of your order, we want you to be completely satisfied with your experience with us. Collecting information allows us to offer you features (such as login and password information) which saves you time during the order process.
The collection and transfer of any information you supply related to checkout is secure and cannot be received or read by others. Your credit card information is only shared with our bank for authorization.
We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, web site evaluation, data analysis, and where applicable, data cleansing. We provide personal information to these third parties, but they are only authorized to use this information with the services they perform.
- Emails – if you have selected to receive our emails by supplying your email address on the website, we will send out exclusive deals and discounts and content you may enjoy. At any time you can click “unsubscribe” at the bottom of our email to unsubscribe from our mailing list or update your email preferences.
- Catalog requests – since you have shown an interest in our products, you may receive communication from us in the form of printed catalogs. If you wish to be removed from our mailing list, contact us at any time.
Cookies are used to identify how a person arrived at Horsepower Direct® and stores information about their shopping cart, navigational preferences, product interest and account. A cookie identifies you while you are at Horsepower Direct® and keeps track of items in your shopping cart between visits. Cookies also identify you while you are logged in, however, cookies never contain credit card information and they are stored locally ONLY on your computer, and read only by the Horsepower Direct® website when you visit it.
Security is of utmost importance to us and we are committed to protecting your private information. To help safeguard against unauthorized access and to ensure appropriate use of information, we have put into place systems and procedures to secure the information we collect online. We protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. This industry standard encrypts all of your personal information so that it cannot be read as the information is exchanged via the internet. Protect yourself against unauthorized access to your password and to your computer by being sure to log out and close all browsers when finished using a shared computer.
Google Analytics Demographics and Interest data will be collected for your visit unless you choose to opt out. This data cannot be personally linked back to you and will only be used to gather statistics to improve the website experience.
Any and all personal information divulged to Horsepower Direct® is used solely to improve and enhance your personal shopping experience. Personal information such as Name, address, phone number, and email address are securely stored with Horsepower Direct® to create a more enjoyable customer experience. Horsepower Direct® will never sell any of your information to third-party marketing companies. If you choose to log in with a social login such as Facebook, Horsepower Direct® will never post to your wall or otherwise use your login credentials except to log you in to your Horsepower Direct® account.